# spendloveandlamb.com > AI-optimized mirror of spendloveandlamb.com containing 25 pages totalling 19,991 words of clean markdown content, structured data, and semantic HTML. Original source: https://spendloveandlamb.com/. Last updated: 2026-06-16T06:52:25.635Z. Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG). ## Homepage - [Narrative strategy, communication and storytelling challenges for organisations that need clarity, alignment and action now!](/content/site-root.html): Narrative strategy, communication and storytelling challenges for organisations that need clarity, alignment and action now! We use narrative strategy, strategic messaging, and gamified storytelling challenges to uncover the real stories shaping your organisation. This approach helps you respond with more clarity, connection, and confidence. Build your stories into narratives that solve the problems of now… (1,271 words) ## Articles & Blog Posts - [2026/04/16/why-i-dont-teach-the-heros-journey/index.html](/content/2026/04/16/why-i-dont-teach-the-heros-journey/index.html) (1 words) - [2026/06/03/structure-wont-save-a-story-with-nothing-to-say/index.html](/content/2026/06/03/structure-wont-save-a-story-with-nothing-to-say/index.html) (1 words) - [2026/05/29/what-a-crying-executive-taught-me-about-recognition.html](/content/2026/05/29/what-a-crying-executive-taught-me-about-recognition.html) (1 words) - [news-sitemap-xml.html](/content/news-sitemap-xml.html) (1 words) - [Tell Your Story. We are Listening](/content/2026/05/20/tell-your-story-we-are-listening/index.html): Scratch the surface of any human, and you will find a story that matters. The nurse who became a marathon runner after a breakdown. The accountant who grew up on a cattle station. The team leader whose decision to stay home one afternoon changed the trajectory of her family. These aren't dramatic. They don't need… (1,845 words) - [If Culture Eats Strategy for Breakfast, Then Narrative Is the Cook](/content/2026/05/05/if-culture-eats-strategy-for-breakfast-then-narrative-is-the-cook.html): At the end of a period of strategic thinking and planning, I normally hear from leaders who want a narrative strategy. When they start managing the process of rolling out the strategy. They ask to tack stories onto the strategy. But this is not ideal. The stories should be embedded in every step of the… (1,231 words) - [Generative Story Thinking: Mystery, Metaphor and Foreshadowing](/content/2021/02/09/generative-story-thinking-mystery-metaphor-and-foreshadowing.html): Learn how generative story thinking uses mystery, metaphor and foreshadowing to create meaning and why it's the most important skill in the age of AI. (1,797 words) - [Beyond the Hero’s Journey: Why We Need Collective Storytelling Now](/content/2026/04/24/beyond-the-heros-journey-why-we-need-collective-storytelling-now.html): Recently, I wrote an article about why I don’t teach the Hero’s Journey; you can read it here. It got people talking. Not because people disagreed, but because people said they had a similar critique of the Hero’s Journey. In particular, as the default of what a story is in terms of point of view, form… (1,461 words) - [Strategic Messaging for Clearer Communication and Stronger Alignment](/content/storytelling-services-melbourne/strategic-messaging-services-clear-communication-for-organisations-spendlove-and-lamb.html): Strategic messaging services for organisations needing clearer communication, stronger alignment and better buy-in. We create messaging frameworks grounded in strategic narrative. (808 words) - [Transforming Stories into Strategic Narratives](/content/2026/03/11/transforming-stories-into-strategic-narratives/index.html): The surge of storytelling: What it means and what it doesn't. Storytelling is everywhere, featured in job titles, strategy documents, conference themes, and LinkedIn posts. It’s touted as critical in business communication, culture, and leadership. There’s a lot of excitement and commotion, for good reason. As much talk as there is about storytelling, there is… (1,521 words) - [Every Great Storyteller’s Practice Includes Boredom](/content/2026/04/30/every-great-storytellers-practice-includes-boredom/index.html): What truly separates those who reach mastery from everyone else is not talent, but the ability to keep going when the work feels unremarkable. The consistent effort during ordinary moments is what drives mastery. (984 words) - [The Best Work Happens When Ideas Feel Safe Enough to Misbehave](/content/2026/05/07/the-best-work-happens-when-ideas-feel-safe-enough-to-misbehave.html): I have facilitated numerous workshops, strategy days, narrative sessions, and conference experiences. Regardless of the setting or participants, a consistent pattern emerges. Typically, the most senior, outspoken, or confident individuals are the first to contribute, filling the room with their perspectives. However, as the session transitions to deeper reflection, it is often a quieter participant… (1,146 words) - [Story Coaching](/content/storytelling-services-melbourne/storycoaching/index.html): Our story coaching service offers personal branding, professional development, and organisational communication strategy. From writing a personal story to a presentation, we have a solution to help you stand out. In this exciting commercial environment, it is more important than ever to effectively present a unique story to the world. (978 words) - [Stop Waiting for Inspiration. Start Telling Better Stories.](/content/2026/05/14/stop-waiting-for-inspiration-start-telling-better-stories.html): People working in communications, content, and marketing are thinking about their value. AI can produce copy quickly. Suggest your next strategic move or find holes in your comms plans. It is fast, reliable and never misses a deadline. Where does storytelling training fit into a world where everything that is known about the tricks of… (1,113 words) - [The Storytelling Challenge](/content/join-my-30-day-storytelling-challenge/index.html): Your Team’s Stories. Authentic Connection. Measurable Growth. What if your workplace was one where people truly knew each other? Not just job titles or email signatures, but what motivates them, how they think, and what they care about. That is what the Storytelling Challenge is designed to create. I developed this approach after running an… (861 words) - [From Stories to Strategy: The Case for Collective Sense Making](/content/2026/06/11/from-stories-to-strategy-the-case-for-collective-sense-making.html): Strategic narratives are revealed, not designed. Organisations are made up of people telling stories all day, every day. They are sharing stories of their business, customers, projects, teams and direction. There is much to be learned about an organisation in the language teams use to describe their work, and in the moments they share about… (1,371 words) - [Am I Good at Telling Stories?](/content/2026/06/09/am-i-good-at-telling-stories/index.html): Roughly 80% of our daily communication is some form of storytelling. Not epic novels or keynote speeches. Small moments of your day, fragments of thoughts or anecdotes that illustrate a point of view. We toss around messages embedded in a story in meetings, conversations, and Slack channels. We are telling stories all day, every day,… (1,027 words) - [Narrative Strategy](/content/storytelling-services-melbourne/narrative-strategy-services-strategic-narrative-for-organisations-spendlove-and-lamb.html): A narrative strategy creates a structure for ongoing communication and relationship building. The system guides storytelling in a purposeful way to connect with your target audience and allow them to become part of your story. (606 words) - [Services](/content/storytelling-services-melbourne/index.html): “Great sales people sell futures not products or services.” We build stories for innovators using frameworks and strategies to bring your vision of the future to life. Working in the innovation space can feel lonely. You strive to roll out a new project that solves a client’s problem, only to have them shy away from… (342 words) - [Unearth Your Narrative Through Collective Sense Making](/content/sitemap-xml.html) (215 words) - [About](/content/about/index.html): It all starts with a story... We help organisations use narrative strategy, strategic messaging, storytelling challenges, workshops and training to create clearer communication, stronger engagement and better alignment with your stakeholders, employees and clients. Megan Davis, Lead Storyteller at Spendlove and Lamb, has been crafting narratives in Melbourne and worldwide since 2012, specialising in narrative… (484 words) - [Narrative Strategy for Public Awareness and Change Campaign, Mornington Peninsula Shire](/content/portfolio/public-awarness-and-change-campaign-mornigtion-pensulia-shire.html): This case study tells the story of public education and an influence campaign with the Mornington Peninsula Shire. The focus of this campaign is on creating a unifying narrative message for the unique stories of a committee of individuals with disabilities. They were planning a 4-year process of public education to ensure people with disabilities… (371 words) - [Narrative Strategy For Youth Alcohol Culture Change](/content/portfolio/narrative-stragety-for-alchol-culture-change/index.html): This case study tells the story of a youth alcohol change project with the City of Whittlesea, YSAS and VicHealth. The focus of this campaign is getting disengaged young people thinking about how they can create connections and ease loneliness without using alcohol as a way to socialise with other people. Davey Wilson is the… (326 words) - [Central Goldfields Shire Council: A Narrative Driven Approach to Change](/content/portfolio/storytelling-case-study-steak-ministry/index.html): Megan Davis of Spendlove and Lamb was brought on board to codesign an employee engagement project to develop a new workspace and work culture for the Goldfields Shire Council. Before this project, we developed a new organisational narrative: “Working collaboratively, creating a community we are proud of!”. This narrative provided a foundation for creating a… (229 words) ## Resources - [Full Page Index](/index.html): Browse all cached pages with rich metadata - [About This Cache](/content/about.html): Methodology, technical details, and usage guidelines - [XML Sitemap](/sitemap.xml): Machine-readable sitemap for crawler discovery - [Robots.txt](/robots.txt): Crawler directives